Pants optional.
Surviving in the muddy waters of the App Store as an indie isn’t easy. Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to them, what they do to make it work, and how to claim your independence.
Published 6 November 2018 • 31 minutes, 4 seconds
Change is inevitable, but unless you bring the people using your product along for the ride, you’re going to find that at least some of them are going to get left behind. Alice, Curtis and Jelly take a look at changes they’ve made to their apps, how they’ve approached them in the past, and ways to mitigate problems.
Published 23 October 2018 • 37 minutes, 4 seconds
It can be time-consuming and difficult to get good feedback from people, but it can make a world of difference for the finished product. Alice is starting to think about how to approach beta testing with Gus on the Go, so Curtis and Jelly try to share their experiences to help make her job just a little easier.
Published 9 October 2018 • 39 minutes, 58 seconds
Software, unlike other products, tends to change and evolve over time: features are added and changed—sometimes removed—and the way an app looks when it first launches can be very different after a few years. Alice, Curtis and Jelly reflect on the changes they’ve made to their apps over time, and how they’ve tried to take their users along for the journey.
Alice is the co-creator of Gus on the Go, a series of language learning apps for young kids. She focuses on developing educational content, business development and devising a marketing strategy on an indie budget.
In a former life (i.e. pre-kids), Alice and her husband used to run a fun food photography blog: eataduckimust.com. These days, they dream of raising their boys to be globe-trotting polyglots… but will also just settle for them becoming adventurous eaters.
Curtis Herbert is an independent iOS app creator, writer, speaker, and Apple enthusiast. These days he spends most of his time working on Slopes, a tracking app for skiers and snowboarders.
Curtis spends his free time snowboarding, gaming, and enjoying life in the suburbs of Philadelphia.
The creator of GIFwrapped, Jelly spends his days as an independent developer, moonlighting as a freelancer where it suits his whims.
When he’s not working on code, Jelly spends his time illustrating, building Lego, thinking about a future controlled by robots, or occasionally unpacking the dishwasher.