Independence

Surviving in the muddy waters of the App Store as an indie isn’t easy.
Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to
them, what they do to make it work, and how to claim your independence.

31: Working Long Hours

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Sometimes it can be really easy to work through a day and then keep it going until late at night, either because we love what we’re doing, or because we’re feeling pressure to succeed. Alice, Curtis and Jelly look at their own tendencies to put in the extra hours, and how it affects their overall balance in the long term.

30: Scheduling

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Every one approaches their day just a little differently. From how you plan your upcoming months (and years) of work, all the way down to managing your day-to-day approach, the way you plan your work is going to affect how you actually do your work. Alice, Curtis and Jelly look at each of their approaches, explain why it works for them, and look at what they’ve learned about how they schedule things over the years.

29: Financial Planning

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Even as an indie, you’ll find that you need to make a bunch of decisions around what you do with the money you make: do you reinvest it right back into the business, or do you take the money and run? Alice, Jelly and Curtis look at the individual—and very, very different—approaches they each take, and find that the answer isn’t as easy as just one or the other.

28: Marketing

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Every app is different, and the approach to marketing that app is different too. From word of mouth, to building communities, our hosts discuss their own experiences with marketing their apps and how it’s changed over time.

27: Ask Us Anything (2018)

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Independence is one year old! For the inaugural birthday episode, our intrepid hosts answer your questions. They finally reveal how they optimise for App Store search, the doubts they’ve faced on the road to being an indie, and which of them you want to keep your phone away from prior to finding yourself stranded on a desert island.