Independence

Pants optional.

  • Every other Tuesday
  • Averages around 32 minutes

Surviving in the muddy waters of the App Store as an indie isn’t easy. Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to them, what they do to make it work, and how to claim your independence.

44: Doing What You Love

Published 15 January 2019 • 30 minutes, 1 second

There are a lot of benefits to doing what you love as an indie, but there are also many things that you don’t consider when you try to turn your hobby into a career. Alice, Curtis and Jelly look at the things that blindsided them when turning their interests into products, and honestly ask themselves… do they still love what they do?

43: Lessons Learned in 2018

Published 1 January 2019 • 34 minutes, 8 seconds

While they ring in the new year, Alice, Curtis and Jelly look back at 2018, with all its highlights, failures, lessons… and how it differed from everything they’d expected back when it began.

42: Freemium

Published 18 December 2018 • 37 minutes, 11 seconds

If you’re selling apps, odds are you’re going to go down the freemium route: offering the app for free, but charging for something within the app itself. Of course, this business model comes with a whole bunch of ins and outs that you have to navigate if you want to succeed, so Alice, Curtis and Jelly look at how they’ve managed their apps, what’s worked for them, and what’s failed miserably.

More Episodes

Alice Zhao

Alice is the co-creator of Gus on the Go, a series of language learning apps for young kids. She focuses on developing educational content, business development and devising a marketing strategy on an indie budget.

In a former life (i.e. pre-kids), Alice and her husband used to run a fun food photography blog: eataduckimust.com. These days, they dream of raising their boys to be globe-trotting polyglots… but will also just settle for them becoming adventurous eaters.

Curtis Herbert

Curtis Herbert is an independent iOS app creator, writer, speaker, and Apple enthusiast. These days he spends most of his time working on Slopes, a tracking app for skiers and snowboarders.

Curtis spends his free time snowboarding, gaming, and enjoying life in the suburbs of Philadelphia.

Daniel “Jelly” Farrelly

The creator of GIFwrapped, Jelly spends his days as an independent developer, moonlighting as a freelancer where it suits his whims.

When he’s not working on code, Jelly spends his time illustrating, building Lego, thinking about a future controlled by robots, or occasionally unpacking the dishwasher.