Surviving in the muddy waters of the App Store as an indie isn’t easy.
Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to
them, what they do to make it work, and how to claim your independence.
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Getting from idea to a minimum viable product is difficult, because it’s all about knowing what to ship, and making the right decisions early on. Alice is about to start the journey for the third time, so she asks Curtis and Jelly how their first submissions went, and what they feel like they learned from the process.
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As it turns out, Jelly has been thinking a lot about his pricing lately. He really can’t figure it out, so he calls upon Alice and Curtis for answers. What’s the right approach? How do you come up with a sustainable model that works for your market? Is it really alright to experiment with pricing? Our three hosts look at the ins and outs of pricing as an indie, and how to literally value your work.
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Avoiding bloat in a long-term project can be difficult, and it could make you wonder whether you should even continue improving a product at all. Curtis is certainly questioning whether he’s reached that point with his app, so he, Alice, and Jelly talk it through to figure out whether spending all of your time on one project is healthy, and when you should just call it a day.
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Unfortunately, not every interaction you have as an indie is a positive one. Sometimes our customers run into problems, and their first instinct is to just complain; either via a negative review, an angry email, or a bad mention on social media. Alice, Curtis, and Jelly look at their own experiences and discuss how they deal with the negative stuff, with the hope that there’s something that can be gained from it.
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The task list for indies is seemingly never-ending, and requires effort just to stay on top of what needs to be done and when. Our hosts take a look at their systems—or lack thereof—and consider what they need to do to get things done.