There are a lot of benefits to doing what you love as an indie, but there are also many things that you don’t consider when you try to turn your hobby into a career. Alice, Curtis and Jelly look at the things that blindsided them when turning their interests into products, and honestly ask themselves… do they still love what they do?
Published 18 December 2018 • 37 minutes, 11 seconds
If you’re selling apps, odds are you’re going to go down the freemium route: offering the app for free, but charging for something within the app itself. Of course, this business model comes with a whole bunch of ins and outs that you have to navigate if you want to succeed, so Alice, Curtis and Jelly look at how they’ve managed their apps, what’s worked for them, and what’s failed miserably.
Alice is the co-creator of Gus on the Go, a series of language learning apps for young kids. She focuses on developing educational content, business development and devising a marketing strategy on an indie budget.
In a former life (i.e. pre-kids), Alice and her husband used to run a fun food photography blog: eataduckimust.com. These days, they dream of raising their boys to be globe-trotting polyglots… but will also just settle for them becoming adventurous eaters.