Independence

Pants optional.

  • Every other Tuesday
  • Averages around 34 minutes

Surviving in the muddy waters of the App Store as an indie isn’t easy. Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to them, what they do to make it work, and how to claim your independence.

53: Ask Us Anything (2019)

Published 21 May 2019 • 41 minutes, 24 seconds

Independence is two years old, and our intrepid hosts once again answer questions fielded by listeners. Finally, answers to the important questions, such as their thoughts on growth hacking, tips for getting the most out of WWDC, and what they wanted to be when they grew up.

52: Accessibility

Published 7 May 2019 • 31 minutes, 9 seconds

Accessibility is something that is often overlooked in the tech industry, and the very scope of it can be daunting. Alice certainly feels like she’s dropped the ball on considering the accessibility needs of her users, so she enlists Curtis and Jelly and together they discuss their inspirations, how they approach accessibility in their apps, and where you can find resources on accessibility.

51: Merchandising

Published 23 April 2019 • 35 minutes, 47 seconds

If you have a product that people love, it’s entirely possible that they want ways to show it off. In the lead up to WWDC, Jelly’s merch game is woefully inadequate. He enlists Alice and Curtis to discuss potential ideas for merchandising, and the things you might need to consider if you’re going to sell it online.

More Episodes

Alice Zhao

Alice is the co-creator of Gus on the Go, a series of language learning apps for young kids. She focuses on developing educational content, business development and devising a marketing strategy on an indie budget.

In a former life (i.e. pre-kids), Alice and her husband used to run a fun food photography blog: eataduckimust.com. These days, they dream of raising their boys to be globe-trotting polyglots… but will also just settle for them becoming adventurous eaters.

Curtis Herbert

Curtis Herbert is an independent iOS app creator, writer, speaker, and Apple enthusiast. These days he spends most of his time working on Slopes, a tracking app for skiers and snowboarders.

Curtis spends his free time snowboarding, gaming, and enjoying life in the suburbs of Philadelphia.

Daniel “Jelly” Farrelly

The creator of GIFwrapped, Jelly spends his days as an independent developer, moonlighting as a freelancer where it suits his whims.

When he’s not working on code, Jelly spends his time illustrating, building Lego, thinking about a future controlled by robots, or occasionally unpacking the dishwasher.