Independence

Pants optional.

  • Every other Tuesday
  • Averages around 31 minutes

Surviving in the muddy waters of the App Store as an indie isn’t easy. Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to them, what they do to make it work, and how to claim your independence.

61: Starting New Projects

Published 10 September 2019 • 28 minutes, 33 seconds

It’s sometimes far too easy to get caught up in the idea that when we create something as indies, it’s for other people, but that doesn’t need to be the case. Alice, Curtis and Jelly discuss their own approach to starting new things, and why it’s sometimes worthwhile.

60: Intentional Growth

Published 27 August 2019 • 33 minutes, 54 seconds

Growing our products and acquiring new users is something that most indies aren’t particularly good at, but it’s a significant factor in achieving success in the App Store. Alice, Curtis and Jelly take a look at their own approaches to growth, why they’ve worked out—or not, as the case may be—and why you would want to be intentional about your growth.

59: App Launch Map

Published 13 August 2019 • 31 minutes, 46 seconds

Long time friend of the show, Aleen Simms, joins our trio to talk about her upcoming project, App Launch Map, and how it helps define basic strategies for successfully launching an app on the App Store.

More Episodes

Alice Zhao

Alice is the co-creator of Gus on the Go, a series of language learning apps for young kids. She focuses on developing educational content, business development and devising a marketing strategy on an indie budget.

In a former life (i.e. pre-kids), Alice and her husband used to run a fun food photography blog: eataduckimust.com. These days, they dream of raising their boys to be globe-trotting polyglots… but will also just settle for them becoming adventurous eaters.

Curtis Herbert

Curtis Herbert is an independent iOS app creator, writer, speaker, and Apple enthusiast. These days he spends most of his time working on Slopes, a tracking app for skiers and snowboarders.

Curtis spends his free time snowboarding, gaming, and enjoying life in the suburbs of Philadelphia.

Daniel “Jelly” Farrelly

The creator of GIFwrapped, Jelly spends his days as an independent developer, moonlighting as a freelancer where it suits his whims.

When he’s not working on code, Jelly spends his time illustrating, building Lego, thinking about a future controlled by robots, or occasionally unpacking the dishwasher.