Surviving in the muddy waters of the App Store as an indie isn’t easy.
Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to
them, what they do to make it work, and how to claim your independence.

24: Minimum Viable Product

Published Tuesday, 10 April, 2018

0:00 Introduction
1:28 What was your app's first submission like?
6:08 What was your original plan for your MVP?
15:35 How did you figure out that you had a market to sell to?
20:49 What did you do to move quickly at launch?
32:31 Wrap-up

Download Audio (23.57MB)

Getting from idea to a minimum viable product is difficult, because it’s all about knowing what to ship, and making the right decisions early on. Alice is about to start the journey for the third time, so she asks Curtis and Jelly how their first submissions went, and what they feel like they learned from the process.

Show notes: