Independence

Surviving in the muddy waters of the App Store as an indie isn’t easy.
Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to
them, what they do to make it work, and how to claim your independence.

28: Marketing

Published Tuesday, 5 June, 2018

0:00 Introduction
2:28 How did you prioritise marketing at launch?
12:14 Where does networking come into play?
19:11 Has your approach matured?
26:04 What would you love to try if you had the budget?
31:30 Wrap-up

Download Audio (22.7MB)

Every app is different, and the approach to marketing that app is different too. From word of mouth, to building communities, our hosts discuss their own experiences with marketing their apps and how it’s changed over time.