Surviving in the muddy waters of the App Store as an indie isn’t easy.
Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to
them, what they do to make it work, and how to claim your independence.

29: Financial Planning

Published Tuesday, 19 June, 2018

0:00 Introduction
1:56 How much do you reinvest?
7:25 How do you allocate your funds right now?
14:17 When have you actually invested in your business?
24:30 Have you ever made personal sacrifices?
29:24 What if your project made more money than it needed?
35:29 Wrap-up

Download Audio (25.05MB)

Even as an indie, you’ll find that you need to make a bunch of decisions around what you do with the money you make: do you reinvest it right back into the business, or do you take the money and run? Alice, Jelly and Curtis look at the individual—and very, very different—approaches they each take, and find that the answer isn’t as easy as just one or the other.