Independence

Surviving in the muddy waters of the App Store as an indie isn’t easy.
Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to
them, what they do to make it work, and how to claim your independence.

35: User Acquisition

Published Tuesday, 11 September, 2018

0:00 Introduction
1:06 What are some ways you're bringing users to your app?
3:12 Features and Integrations
13:53 Social
20:28 Merchandise
24:19 Partnerships
31:32 Wrap-up

Download Audio (22.26MB)

Introducing your product to new people is difficult, as any app developer can likely tell you, and while there are plenty of typical approaches that everyone tries, they don’t always succeed. Alice, Curtis and Jelly spend time looking at the techniques they’ve used for acquiring users, how they’ve approached it, and what’s worked for them so far.