Surviving in the muddy waters of the App Store as an indie isn’t easy.
Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to
them, what they do to make it work, and how to claim your independence.

36: You Are Not Your Product

Published Tuesday, 25 September, 2018

0:00 Introduction
6:16 Why do you feel like you are your product?
15:35 What issues has this feeling caused you?
25:09 How do you reduce your association with your product?
31:57 Wrap-up

Download Audio (22.97MB)

As creators, it’s sometimes hard to tell where you end and your product begins. This gets compounded by the fact that customers often confuse you with your work, which can have some significant consequences. Alice, Curtis and Jelly dig deep to determine why it is that they associate their products with their own worth, what the consequences are, and what they do about it.