Startups and independents have a lot in common, but they differ in a lot of ways too, and the approach one takes to creating a product doesn’t necessarily serve the other particularly well. Alice, Curtis and Jelly compare their approaches to the typical startup, and figure out what they could potentially apply to their own businesses, and what to avoid at all costs.
Published 20 November 2018 • 35 minutes, 11 seconds
We all need connections with other people, and so much about creating a product involves being in touch with the community of people who love it. Alice, Curtis and Jelly look at how fostering a community around their products could be beneficial… and a lot of work.
Change is inevitable, but unless you bring the people using your product along for the ride, you’re going to find that at least some of them are going to get left behind. Alice, Curtis and Jelly take a look at changes they’ve made to their apps, how they’ve approached them in the past, and ways to mitigate problems.
It can be time-consuming and difficult to get good feedback from people, but it can make a world of difference for the finished product. Alice is starting to think about how to approach beta testing with Gus on the Go, so Curtis and Jelly try to share their experiences to help make her job just a little easier.
Software, unlike other products, tends to change and evolve over time: features are added and changed—sometimes removed—and the way an app looks when it first launches can be very different after a few years. Alice, Curtis and Jelly reflect on the changes they’ve made to their apps over time, and how they’ve tried to take their users along for the journey.
Published 25 September 2018 • 33 minutes, 6 seconds
As creators, it’s sometimes hard to tell where you end and your product begins. This gets compounded by the fact that customers often confuse you with your work, which can have some significant consequences. Alice, Curtis and Jelly dig deep to determine why it is that they associate their products with their own worth, what the consequences are, and what they do about it.
Published 11 September 2018 • 32 minutes, 4 seconds
Introducing your product to new people is difficult, as any app developer can likely tell you, and while there are plenty of typical approaches that everyone tries, they don’t always succeed. Alice, Curtis and Jelly spend time looking at the techniques they’ve used for acquiring users, how they’ve approached it, and what’s worked for them so far.
Failure is an inevitable part of and indie’s journey, but sometimes the looming weight of it is enough to negatively affect the decisions you make. Jelly’s been feeling it a bit of late, so he, Alice and Curtis take a look at what failure looks like for them, and how they deal with it.
There’s a lot of theories out there about how feasible the Android market is for independent apps, and most of it isn’t exactly positive. To help cut through the noise, Russell Ivanovic joins Alice and Curtis to talk about his journey with Pocket Casts, what it’s like walking the line between platforms, and whether it’s even possible to find success with an Android app.
Where do ideas come from? Is every idea worth building into a full-fledged product? Is it better to have many projects, or fewer? Alice, Curtis and Jelly take a long hard look at where their projects were born, the projects they’ve thrown out, and everything in between.