Independence

Pants optional.

  • Every other Tuesday
  • Averages around 34 minutes

43: Lessons Learned in 2018

Published 1 January 2019 • 34 minutes, 8 seconds

While they ring in the new year, Alice, Curtis and Jelly look back at 2018, with all its highlights, failures, lessons… and how it differed from everything they’d expected back when it began.

42: Freemium

Published 18 December 2018 • 37 minutes, 11 seconds

If you’re selling apps, odds are you’re going to go down the freemium route: offering the app for free, but charging for something within the app itself. Of course, this business model comes with a whole bunch of ins and outs that you have to navigate if you want to succeed, so Alice, Curtis and Jelly look at how they’ve managed their apps, what’s worked for them, and what’s failed miserably.

41: Learning from Startups

Published 4 December 2018 • 27 minutes, 7 seconds

Startups and independents have a lot in common, but they differ in a lot of ways too, and the approach one takes to creating a product doesn’t necessarily serve the other particularly well. Alice, Curtis and Jelly compare their approaches to the typical startup, and figure out what they could potentially apply to their own businesses, and what to avoid at all costs.

40: Community

Published 20 November 2018 • 35 minutes, 11 seconds

We all need connections with other people, and so much about creating a product involves being in touch with the community of people who love it. Alice, Curtis and Jelly look at how fostering a community around their products could be beneficial… and a lot of work.

39: Guiding Users Through Change

Published 6 November 2018 • 31 minutes, 4 seconds

Change is inevitable, but unless you bring the people using your product along for the ride, you’re going to find that at least some of them are going to get left behind. Alice, Curtis and Jelly take a look at changes they’ve made to their apps, how they’ve approached them in the past, and ways to mitigate problems.

38: Beta Testing

Published 23 October 2018 • 37 minutes, 4 seconds

It can be time-consuming and difficult to get good feedback from people, but it can make a world of difference for the finished product. Alice is starting to think about how to approach beta testing with Gus on the Go, so Curtis and Jelly try to share their experiences to help make her job just a little easier.

37: Evolution of an App

Published 9 October 2018 • 39 minutes, 58 seconds

Software, unlike other products, tends to change and evolve over time: features are added and changed—sometimes removed—and the way an app looks when it first launches can be very different after a few years. Alice, Curtis and Jelly reflect on the changes they’ve made to their apps over time, and how they’ve tried to take their users along for the journey.

36: You Are Not Your Product

Published 25 September 2018 • 33 minutes, 6 seconds

As creators, it’s sometimes hard to tell where you end and your product begins. This gets compounded by the fact that customers often confuse you with your work, which can have some significant consequences. Alice, Curtis and Jelly dig deep to determine why it is that they associate their products with their own worth, what the consequences are, and what they do about it.

35: User Acquisition

Published 11 September 2018 • 32 minutes, 4 seconds

Introducing your product to new people is difficult, as any app developer can likely tell you, and while there are plenty of typical approaches that everyone tries, they don’t always succeed. Alice, Curtis and Jelly spend time looking at the techniques they’ve used for acquiring users, how they’ve approached it, and what’s worked for them so far.

34: Failure

Published 28 August 2018 • 30 minutes, 38 seconds

Failure is an inevitable part of and indie’s journey, but sometimes the looming weight of it is enough to negatively affect the decisions you make. Jelly’s been feeling it a bit of late, so he, Alice and Curtis take a look at what failure looks like for them, and how they deal with it.