Independence

Pants optional.

  • Every other Tuesday
  • Averages around 30 minutes

36: You Are Not Your Product

Published 25 September 2018 • 33 minutes, 6 seconds

As creators, it’s sometimes hard to tell where you end and your product begins. This gets compounded by the fact that customers often confuse you with your work, which can have some significant consequences. Alice, Curtis and Jelly dig deep to determine why it is that they associate their products with their own worth, what the consequences are, and what they do about it.

35: User Acquisition

Published 11 September 2018 • 32 minutes, 4 seconds

Introducing your product to new people is difficult, as any app developer can likely tell you, and while there are plenty of typical approaches that everyone tries, they don’t always succeed. Alice, Curtis and Jelly spend time looking at the techniques they’ve used for acquiring users, how they’ve approached it, and what’s worked for them so far.

34: Failure

Published 28 August 2018 • 30 minutes, 38 seconds

Failure is an inevitable part of and indie’s journey, but sometimes the looming weight of it is enough to negatively affect the decisions you make. Jelly’s been feeling it a bit of late, so he, Alice and Curtis take a look at what failure looks like for them, and how they deal with it.

33: Android

Published 14 August 2018 • 39 minutes, 57 seconds

There’s a lot of theories out there about how feasible the Android market is for independent apps, and most of it isn’t exactly positive. To help cut through the noise, Russell Ivanovic joins Alice and Curtis to talk about his journey with Pocket Casts, what it’s like walking the line between platforms, and whether it’s even possible to find success with an Android app.

32: Portfolios

Published 31 July 2018 • 32 minutes, 13 seconds

Where do ideas come from? Is every idea worth building into a full-fledged product? Is it better to have many projects, or fewer? Alice, Curtis and Jelly take a long hard look at where their projects were born, the projects they’ve thrown out, and everything in between.

31: Working Long Hours

Published 17 July 2018 • 31 minutes, 47 seconds

Sometimes it can be really easy to work through a day and then keep it going until late at night, either because we love what we’re doing, or because we’re feeling pressure to succeed. Alice, Curtis and Jelly look at their own tendencies to put in the extra hours, and how it affects their overall balance in the long term.

30: Scheduling

Published 3 July 2018 • 37 minutes, 58 seconds

Every one approaches their day just a little differently. From how you plan your upcoming months (and years) of work, all the way down to managing your day-to-day approach, the way you plan your work is going to affect how you actually do your work. Alice, Curtis and Jelly look at each of their approaches, explain why it works for them, and look at what they’ve learned about how they schedule things over the years.

29: Financial Planning

Published 19 June 2018 • 36 minutes, 8 seconds

Even as an indie, you’ll find that you need to make a bunch of decisions around what you do with the money you make: do you reinvest it right back into the business, or do you take the money and run? Alice, Jelly and Curtis look at the individual—and very, very different—approaches they each take, and find that the answer isn’t as easy as just one or the other.

28: Marketing

Published 5 June 2018 • 32 minutes, 43 seconds

Every app is different, and the approach to marketing that app is different too. From word of mouth, to building communities, our hosts discuss their own experiences with marketing their apps and how it’s changed over time.

27: Ask Us Anything (2018)

Published 22 May 2018 • 38 minutes, 32 seconds

Independence is one year old! For the inaugural birthday episode, our intrepid hosts answer your questions. They finally reveal how they optimise for App Store search, the doubts they’ve faced on the road to being an indie, and which of them you want to keep your phone away from prior to finding yourself stranded on a desert island.